Five questions on branding

When can branding go from smart self-promotion to over-the-top bragging?

Is branding the right word to use for building a reputation and letting others see your talent for journalism?
In Robin J. Phillips presentation, she says that an organization no longer defines how a journalist is seen publicly. Do you agree? Why or why not?
How can you brand on Twitter when there is so little space to get ideas across?
What are the best ways to avoid typecasting within your brand?

About robbykorth

I'm a journalist a The Roanoke Times. I'm passionate about finding good stories and telling them in a creative way with creative writing. I love the entire process of creating journalism from the reporting to putting the ideas on the page.
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